#129 | The 60-Minute Fix: How Claude Diagnosed a Broken Funnel and Rebuilt It in One Meeting

What do you do when 40 people register for your webinar, six show up, and nobody buys—even with a 76% email open rate?

In this solo episode, Kristen Poborsky takes you behind the scenes of a real client session with Jennifer Butler, a 40-year color expert whose quarterly masterclass had suddenly stopped converting. Instead of guessing—more traffic, lower price, add bonuses—Kristen did something different. She loaded the masterclass transcript, sales page, registration stats, and Jennifer's 75-page book into Claude and asked a simple question: what's going wrong?

What came back was a three-way messaging mismatch that no one on the team had seen. The masterclass, the sales page, and the actual audience were telling completely different stories. Within 60 minutes, they had a diagnosis, a fully rewritten masterclass script in Jennifer's voice, a six-email replay sequence, a white paper, new landing page copy, and a complete show-up sequence with micro-commitment prompts.

Jennifer made a sale the same night she delivered it.

This episode shows you what's possible when you stop chasing tools and start asking the right questions with the right context in place.

There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.

  👉 https://www.kristenpoborskytraining.com/ai-biz-audit  

FREE AI RESOURCES

Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you.

https://www.kristenpoborskytraining.com/biz-team-blueprint 

There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.

  👉 https://www.kristenpoborskytraining.com/ai-biz-audit  

Transcript

0:00

I thought it was a normal Tuesday until it wasn't. This one was a real eye-opener, not just for me on the powers of what AI could do, but for my clients. Normally, I don't take my clients behind the scenes and show them my work, but sometimes it's a great idea because it blows them away. 'Cause I think sometimes people think, "Oh, AI is this mystery thing. You put in a few words and all this magic happens." So let's start with the backstory. Every week, I meet with one of my clients. Her name is Jennifer Butler and her team. Jennifer is in her 70s and she's a unicorn. She spent over 40 years helping people discover who they truly are through the colors they wear, and she has embraced AI from the day we started working together over a year ago. Now she is not someone who lacks credibility, skill, or real transformation that she offers, and she has a proven fun- funnel that has been working on her business. So on this Tuesday, I normally start our bus- our meetings together with a report of what I've been working on using AI in their business to help them. But this last Tuesday, I started the meeting off differently. I asked Jennifer if she had anything she wanted to talk about, and she's never shy about bringing up what she wants to talk about. She said yes. And let me take a minute here before I dive into the rest of the story. For those of you who do not know me, I am Kristin Poborsky and I help a coaches, consultants, course creators and even brick-and-mortar businesses build AI-powered teams that they can run so that they can run and scale their business without adding head- additional head count. And I've got 40 years behind me of operational experience, so I can see what most business owners can't see in their businesses, where the money's being left off the table, what systems are broken and how to put AI in there so that they can run more efficiently without replacing people, but even better without adding headcount. So if you wanna know more about this, I've got a free week-by-week blueprint for building AI-powered business teams so that you can stop being the bottleneck and reclaim 20 to 30 hours a week and scale, just like my clients do. That note's right down below in the notes. So the prior week-- I'm gonna continue with my story about Jennifer. The prior week they had run one of their quarterly master class webinars. It's a free live event, and maybe you have one of these too that sells into a program. And for her case, it's her personal style group coaching program. And this particular week we had... or this month, we have noticed that the results had been disappointed. Now, we always take the time. We went over the stats. People had been registering, that wasn't the problem, but only six people showed up live and zero people purchased. And we even looked at the replay. It was-- went out, it got a 76% open rate, 41% of the people clicked through to watch. Still zero enrollments. Of course, Jennifer was frustrated. They put-- we had put real effort into this event. We'd been running this webinar for over a year. The engagement numbers looked healthy. People were interested. Even in December, we enrolled quite a few people in her program. They're clicking, they just weren't buying this time. So we already knew this was a great offer. Last time, we had over 25 people enrolling. The obvious next move that most people would make is more traffic, lower the price, add bonuses, try again next quarter. But I changed it up and said, "Let's not guess. Let's ask Claude." This was the 60 minutes that changed everything, and I took the team back inside and I showed them my thought process and my agents and how I use Claude to diagnose and come up with a solution. So I took a few moments, probably like two minutes, gathered up everything while they watched, including the stats from the master class, the recording, the transcript of what she taught, the registration page, the existing sales page, and I even pulled up the 75-page book that my client had written so it had more context about what she does. I loaded even her brand style guide and some other pieces in there. I plugged it all into Claude and started the conversation. I said, "Here's the transcript. Here's the sales page. Here are the numbers. What's going wrong?" And within minutes, Claude came back with a diagnosis that none of us had seen. There is a three-way messaging mismatch. The masterclass, the sales page, and the actual audience were telling three completely different stories. Jennifer, she leaned forward. She was excited to hear that. She wasn't upset. She is, like I said, a unicorn. She is always growing and changing. Claude walked through everything that it found piece by piece. It said the masterclass was warm, generous, but way too full. She had covered five... too much stuff all in there. It was like a semester of material. The audience left feeling full. They didn't feel a gap. The pitch, it was only thirty seconds. Sign up and come play. No price, no urgency, no walkthrough of what they'd actually get. Then Claude pulled up the sales page and compared it to the transcript. And guess what it said? It did not match her languaging. It-- and it says it, it was all these kinds of things that were missing. And it said it sounded like a corporate-speak sales page. Jennifer looked at her team when we were looking at the sales page after it said that, and she goes, "That doesn't sound like me." And it didn't, to be honest. It was targeting corporate executive preparing for boardrooms. But the people who were in the masterclass, they were different people. They were warm list women who'd known her for years, women who were curious about their colors, so on and so forth. They weren't thinking about boardroom high-stake settings. So there was the gap. Then the third piece that we looked at was the show-up rate. Forty registered, only six per-- six showed up. That's a fifteen percent show-up rate, which is half the industry standard for warm list webinars. Why? Because this w-- show-up sequence needed tweaking. There was no micro commit-commitment prompt after registration, no day-of reminder. All those things needed to be tweaked and improved. Then Claude, it said one more thing that landed hard. So she says it said the registration page worked. This got forty people from a warm list to sign up. That's the one piece of the funnel that doesn't need to change. And guess what? We had just tweaked that page with her messaging, and I told her team, "Don't tweak with the messaging. Don't change it into corporate." We had been evolving over the past year with Claude- Into capturing her true voice away from that corporate piece. That was a gap that we found using Claude and AI that we had missed was on the sales page. And then we started rebuilding. The place that we started rebuilding was with... You would thought it would've been with the sales page, but it wasn't. We rebuilt the entire masterclass presentation in just minutes with a real hook, Jennifer's own story one framework instead of seven, which was really much better, less overwhelming, three transformation stories pulled from her book, and a real offer section. 10 full minutes instead of 30 seconds because Claude, it sought, it had all the context that we could use to get that built fast. A real offer section all done quickly. Jennifer watched it all come together on the screen while I'm doing it. Every line was in her voice because Claude had listened to her transcript and read her book. It wasn't writing copy at her. It was writing copy as her. In 60 minutes, we had the diagnosis and a completely rewritten masterclass script. She had it in her hand to deliver that same evening, but we weren't done. In the same section, we built a white paper. It's a written version of the masterclass that we give to fit the people w- get when they don't really wanna watch the whole entire masterclass recording. We always give them that as an alternative to watching it, and we wrote a six me- meal... email replay sequence redone, realigned with what she was teaching in the masterclass. And I saw something amazing. She delivered it last night. I went in there this morning, and she made a sale right off of her masterclass last night. Now, that was something that had never happened in the past year. We usually made sales on the follow-up sequence. But the good news is that by this afterno- Yesterday afternoon, sitting in her inbox, she had the new landing page copy for the masterclass page, the new webinar invite emails for the next round, a complete seven-email show up sequence with micro-commitment prompts, day-of reminder, and fifteen minutes, we're going live. And of course, the whole masterclass redone in her voice. Everything sounding just like Jennifer. The last part that mattered more than what we expected was that her funnel, this is what we saw with Claude's help, is that it had a split personality. The registration page, it sounded like Jennifer. The sales page, it sounded like a corporate AI copywrit- writer had written it. And that's where we were a year ago. But now we've learned so much more from implementing and using AI in her business. And now we have this funnel analyzer so that we could improve and see where the problems were, the bottlenecks, things stopping the conversions. So now every touch point that she has, everything is speaking in the same voice. Her voice, Jennifer's voice, to her people telling her stories. Not one piece anymore sounds businessy while another one speaks deeply to her audience. One voice, one message every way of the b- journey with the help of AI. That cohesion is what an agency would spend weeks or a single person trying to achieve through m- multiple pou- rounds of review and maybe never figured it out. We built it in sixty minutes because every piece was generated from the same source material. Her book, her transcript, her own words, all held in context simultaneously. Again, what this really means, and what I'm so excited about, is that it would take weeks in the past. A discovery call, a strategy deck, review rounds, copy drafts da. That's how we originally built it. And now with AI and the right agents in Claude, we can go in and deploy faster and fix funnels, see where the bottlenecks are, and feed them and fix them faster. The beauty in this kind of work is that Jennifer didn't get a report and a timeline. She got answers, a written script, and a rebuilt funnel in the same meeting where she raised the problem. That's what changes when you know how to work with AI. Not make a chatbot, not automate some emails, but the ability to sit with a client look at their data and ask the right questions and build the solution while they're sitting in the room. And that's what we do inside the AI business team program. The ability to do this kind of work for your own business is not a someday, it's now a same day. If you are ready to build your own AI business team, book a game plan call. That link is down in the notes.